The holiday shopping season is just around the corner. For most companies the Holiday Season is the busiest time of the year as it gives us great opportunities to drive sales and engage with our customers.
The Christmas holidays are a popular time to market, so it’s important to put a lot of thought into your holiday marketing campaign. Here in Digital Minds, we’ve put together some tips to help you plan successful holiday digital marketing plan of your business.
SOCIAL MEDIA
According to a recent study almost half of the shoppers answered that social media affects their holiday shopping process. Very good news for you! You may find below some ideas/tips for you:
Launch Promotional Campaigns With Holiday Themes
Giving is a great feeling, but if you give to your fans and customers is also an investment. Take advantage of the opportunity, and get more leads, subscribers and potential customers with promotion campaigns. For instance,
Run a sweepstakes – give away a grand prize in your quiz or draw. People will spread the word because they want to win even more in the festive period!
Offer a deal and drive sales – coupons, group offers are great way of driving sales.
Consider running a social activation pre-holiday season to grow your email list.
Holiday Theme Cover Photo and Holiday logo on your Visual Posts
Get in the spirit of the holidays – create holiday related images to post on your social channels that don’t just focus on sales, but rather a fun holiday visual.
Engaging Facebook Posts
- To get likes, say “Click like if…” and keep the second part simple.
- To get comments, ask a question or say, “Tell me in the comments below…” followed by whatever you want to know.
- To get clicks to your website or blog post, put the URL in the update and say, “Click this link…” and tell them why.
Advertise Your Posts
Use social advertising to stand out among all the other brands that are posting holiday related social content.
Ensure that your social ads are quality content, relevant, and highly targeted to receive the best response.
HOLIDAY EMAIL MARKETING PLAN
- Sending holiday email campaigns is an excellent way for you to stay connected with your customers, clients, donors, or whoever is on your list.
- Promotion Holiday Emails to promote new or existing services to customers.
- Holiday E-cards are a great way to show your appreciation towards your existing customers.
- Reminder Holiday Emails can serve as a friendly reminder for approaching deadlines or beginning of the year suggestions.
GRAPHIC CHANGES TO YOUR WEBSITE
Holiday logo can help your associates and customers get into the holiday spirit.
Website Holiday Message Graphic can be used to express gratitude to your site’s visitors.
Website Holiday Special Graphics draw more attention to the holiday specials.
SMS campaign
like email marketing, SMS marketing is an opt-in platform, so you can be sure that those who receive texts from your organization really do want to hear from you.
Not only are 98 per cent of marketing text messages opened by consumers, but most of them are read mere minutes after they are received.
We, in Digital Minds, can help you with all the tips and ideas mentioned above and provide you with professional services and special quotations, as we value your business with us.
Please feel free to contact us in order to arrange a meeting to discuss the above ideas.